Ubisoft's UK marketing manager Murray Pannel has claimed that 3D TV technology could be in every home in the UK by 2013 by saying, "like HDTV I wouldn't rule out the fact that (3D TV) will be installed in everyone's living room in three year's time."
He added "The truth is I think it is a technology that's coming, we can't ignore it."
Personally I would love for this to be true and I think it is entirely possible, as long as the content that film makers and games companies are providing make good use of the technology and don't just stick with the 'having things fly towards peoples faces is all we need' mentality.
The other factor to consider, of course, is price. Currently prices are way too high for the average consumer to be able to justify buying into with the lack of content currently available.
So for Ubisoft's statement to reign true, we will need the current content to be great, so 'wealthy' people buy 3D ready technology and allow prices to gradually come down to a level where the 'average joe' can afford it within 3 years.
Let's leave with this final, promising, statement from Mr. Pannel
"(and we will) be in a position to have content that could really look absolutely amazing in 3D."
Fingers crossed folks!
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